Scale your field operations with clarity and control

We build technology powering field execution in emerging markets: coordinating insights, decisions and actions at scale, so you grow your impact without eroding your margins.

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Ajua Labs cockpit map view
FIELD AGENT
Larissa Ramanantsoa
TeamAntsirabe II
Statusactive
Progress4 visits · 8 calls today
9:41 4G
New note
Larissa Ramanantsoa
0:18
"Handoa vola amin'ny zoma ny mpanjifa; tsy nisy Cash Point nandeha tamin'ny herinandro"
Malagasy · "Customer will pay on Friday; no Cash Point was operating this week"
Promise to pay · Fri
THE PROBLEM

Every layer of growth puts you one step further from the field.

Once a last-mile distributor crosses a few hundred field agents, the same things start to break:

  • execution drifts from your processes,
  • fraud creeps in at the edges,
  • quality of sales drops under the pressure.

The business on the ground stops matching the business plan.

We aim to solve this structural problem with technology.

A field agent showing a customer a solar home system kit outside a village shop
OUR SOLUTION

The field teaches the system. The system directs the field.

One intelligent layer instead of more management layers. 

Company HQ
HQ
One strategy · one voice · one operating model
the right
decisions
field
intelligence
Ajualabs
The intelligence layer
Your best operator, everywhere at once
at the right
moment
every
activity
Field agents
Field
Every agent · every team · every customer
Agent Agent Agent Agent
HOW IT WORKS

See the loop closing on a real case

A signal surfaces from the field.
The system reasons over the full customer context.
It sends the right action to the right agent.
The outcome comes back as learning.

A field agent walking through a village with a customer, carrying solar product boxes
01
CONTEXT

Capture important signals

During a routine collection call, the customer commits to pay, a crucial signal that would normally vanish.

promise to pay
CALL CENTER · COLLECTIONS CALL
"Amin'ny zoma aho no handoa vola"
Malagasy · "I'll pay Friday"
02
DECISION

Analyze each customer's situation

Our AI credit analyst reasons over the full customer context - geography, repayment history, past interactions, and how this call fits the pattern, then commits to a recommendation on the best course of action.

pattern · repeated unreliability
Ajua AI Credit analyst reasoning
Third promise in six weeks, two already broken.
Calls aren't landing. A verbal commitment with no follow-through.
Customer is 1.2 km from an active agent - a visit is cheap.
Recommendation
Send a field visit - not another call.
03
ACTION

Dispatch the agent

The right action routes to the right agent - depending on location and planning

dispatched
Tue · scheduled
Larissa R.
Antsirabe II · already on route · 1.2 km
dispatched
04
EXECUTION

Brief the agent to run the visit

A clear brief lands on the agent's phone. They collect, explain the terms on-site, and debrief in their own language, no forms.

visit debriefed
Customer brief
Randria H. · #40281
Randriamanana Hery
#402812 · joined 16/12/24
At risk
SHS Tier 1 Farmer PAYG - 12 months
Visit this customer to get a firm commitment to get back on track.

Third promise in six weeks.
Two already broken (see full history).

Collect the promised payment and walk through the contract terms on-site.
34%
Repaid
188k
Owing
8j
Overdue
1.2km
Away
Repayment · of 284 50096 700 paid
34%
Voice debrief · 0:18 · Malagasy
"Paid in full. Walked through the schedule - he understood."
OUTCOME - CLOSING THE LOOP

Collect the outcome and improve

The outcome returns to the system as context - sharpening the next decision on this customer, and every customer like them.

feeds back into 01
Payment collected. Contract terms explained on-site. High confidence they'll now pay consistently.
USE CASES

Our areas of focus

The same platform, pointed at the decision that matters most for our partners. Three places we've already deployed the technology. 

Collections
PAYGO SOLAR DISTRIBUTOR · MADAGASCAR

Turning signals into field interventions

This is the loop shown above, live in Madagascar. 
Every collections call is transcribed and merged with account and payment history into a single customer record, so the system can decide the next best action.

The outcome feeds straight back in, sharpening the next decision on that customer.

Prospection & Sales
IN DEVELOPMENT

Optimizing agent's routes

Agents are usually prospecting on instinct, without a clear read on where opportunity actually sits.

We're building an automated route-planning AI agent that scores territories from field feedback and external geographic data, then hands each agent a proposals for where to go.

Training
REFUGEE TRAINING PROGRAM · KENYA

An AI coach to boost digital skills

We've partnered with an NGO running a refugee training program in Kenya to put an AI coach in front of students.

It delivers course content, tests understanding through quizzes, and adjusts its recommendations for each learner based on their progress and results.

1000+ active users onboarded
Tell us about your challenges →
FAQ

Questions we get asked

Something not covered here?
Ask us directly →

01Is this only for PAYGo solar?

PAYGo solar is where we've gone deepest, because that's where the problem is hardest. The loop isn't solar-specific - it applies wherever a large field force sells, collects and services customers far from headquarters. Asset finance and microfinance are the closest adjacencies.

02Do our agents need another app?

No. Briefs and debriefs run through the channel they already use daily. If you have your own field app, we connect into it. We're the engine, not another screen.

03Our agents don't speak English or French. Can they still use it?

Yes - we run collections calls and field debriefs in Malagasy today. Accuracy varies by language, so we assess your actual recordings before committing to anything.

04Does this replace our field supervisors?

No, it extends their reach. A supervisor covering forty agents can't review every call. The system does that and hands them a shortlist of what needs their judgment.

05Does the AI decide on its own?

You set how much authority to delegate: which actions dispatch automatically, which need approval. Every recommendation shows its reasoning, so your team can challenge it rather than take it on faith.

06How quickly can we be live?

We start with one decision - usually collections - and put recommendations in front of a subset of agents. You see whether it changes outcomes before committing to a wider rollout.

Team

A strong track record building decision systems in emerging markets.

Vincent Kienzler
Vincent Kienzler
Co-founder - Engineering
Entrepreneur, Ex-CTO, AI instructor
David Hugues
David Hugues
Co-founder - Product & Analytics
Ex-Palantir, Ex-CTO Izili
Ekaterina Ponkratove
Ekaterina Ponkratove
Data platform engineer
13+ years building data foundations
Mirado Rafenomahenintsoa
Mirado Rafenomahenintsoa
Forward Deployed Engineer
7+ years in analytics engineering

Let's talk.

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